Sunday, December 27, 2009

How do you make a logo in Illustrator clear?

I am doing a flyer for work in Illustrator and for the life of me I cannot get our logo on the colored background without seeing the white behind the logo. I am sick of using white background just so I don't have to worry about it. Thanks.





Also, how can I resize it when I copy and paste it in without it getting distorted?How do you make a logo in Illustrator clear?
Good answers so far. Another possible solution, easier than recreating the logo would be to mask it.





Use the pen tool to draw an enclosed shape carefully around the edge of the logo. Don't draw it with a fill selected, but don't worry if there's a stroke. In fact that's helpful at this pion. Once you've got it nice and tight around the edges, make sure the logo is ';under'; the enclosure, then, select both the logo and the enclosure and use the command ';Create Mask'; (Command-7 I think, if you're on a Mac, and why aren't you?) This will mask out the white background and you can't even see the lines on the enclosure anymore.





This is a little more complicated if you have any holes in the logo like the letter ';O.'; To fix that you have to make shapes for those little spaces also, then ';Create Compound Path'; with all those little paths selected, before you move on to the ';Create Mask'; step. Or you can just choose to let the ';O'; have a white background. Depends on you and the logo. :)





If it isn't quite right you can still adjust it, either by ';Remove Mask'; and then create the mask again, or by using the arrow cursor which is not filled in to adjust the points without removing the mask. The second way will probably be more effective since you can see the effect of moving a point or adusting a vector immediately.





I'm not on my graphics computer at the moment, so I'm really sorry if I visualized a command or something and it wasn't dead on.





Another thought, which depends on the logo. If it's a straight black-and-white logo, make sure it's saved as such. You can't do this with a jpg, so you'll have to use the TIFF format. That way when you place it in Illustrator, you don't have the background at all. You can change the color of the logo using this method, as long as the logo is only one solid color.How do you make a logo in Illustrator clear?
Regarding your problem with the white background: If you know how to use the pen tool, you can ';trace'; the solid parts of the logo and fill them in with your chosen color. Then, if the logo has more than one piece, group them so that you can move, copy and paste the entire logo as a single unit. In other words, you would be recreating the logo in a vector format, which can be resized to any degree without seeing and jagged edges. There will be no ';white'; background, since the solid pieces of the logo will act like they ';float'; above whatever background you place it in.





The distortion issue is an easy fix. In almost every application, when you resize an image, (or a group, as in the example in the first paragraph), you usually click and drag from the corner. If you first hold down the shift key, and then click and drag the corner, the image will resize horizontally and vertically at the same time. The proportions will remain the same. When you have the right size, release the mouse and let go of the shift key. This is true for Illustrator, Photoshop, Microsoft Word, Corel, Painter and most any application I can think of.
You need a different file of the logo. Try to get one of the original filetypes it was created in since it sounds like you're being forced to use a compressed jpg or gif that is in raster form (hence the white edges).





Your other option would be to try and recreate the logo in illustrator, then you can resize it without any problems b/c it is all vector.





Basically - raster files cannot get bigger without losing resolution and clarity, while vector files can be resized without loss of resolution.

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